Dr. Bronner’s Pure-Castile Soap can be used to clean pretty much anything. However, consumers underestimate the uses. To help show the extreme versatility of this soap, we began the Dr. Bronner's Challenge. Hosted at neighborhood functions, the Dr. Bronner's Challenge features a mobile washing station and challenges people to try and find something that Dr. Bronner's can't clean.
Copywriter: Lauren Pruitt
Art Direction: Emily Olson
Social posts and social media video
Prompts consumers to prepare for the #DrBronnersChallenge with information about where the #CleanMobile will pop up next.
#DrBronnerschallenge
Consumers post their challenges on social media and present their items at the #CleanMobile.
Youtube Channel
#DrBronnersChallenge videos are posted on Dr. Bronner’s YouTube channel.
Prizes
Whoever proves us wrong will receive a full set of Dr. Bronner’s products of their choice. Their challenge, along with everyone else's, will also be posted on Dr. Bronner's social media.
